In line with our vision to become the preferred non-life insurer for women, Malayan Insurance Company, Inc. (MICO) has partnered with IFC to develop a program is specifically designed to address the needs of women. With the guidance of IFC’s industry expertise in women in insurance, MICO has created insurance solutions for the Filipina.
IFC is a member organization of the World Bank group (WBG), a world-class organization that assists financial institutions from developing countries. WBG is the largest and most well-known development bank in the world, and is an official observer at the United Nations Development Group (UNDG).
Malayan’s initiatives at catering to the needs and addressing the challenges that Filipina women experience raises it as the preferred non-life insurer for women, providing solutions that help women manage risks and get better access to reliable financial protection mechanisms. With this service, Malayan is leading the local insurance industry as a pioneer, being the first and only non-life insurer developing this type of program.
Through the We Women banner program, Malayan aims to contribute to the government’s efforts toward financial inclusion for women by raising the level of awareness and understanding about insurance and its long-term benefits. The program involves a strategy and customer value proposition that serves women entrepreneurs and professionals while developing a more equal gender representation and distribution in the Filipino workforce.
Malayan believes that insurance protection should not be generalized. Instead, the company believes that certain protections must be set in place, specifically for women. This is why, from its traditional insurance lines, it developed and created STELA (Simply The Easiest Live Assistant), the insurance solution designed for every Filipina woman’s changing needs, conditions, and priorities.
